Informing the public
Clear, honest information about what isolation really looks like and the simple gestures that make a difference.
Program
Raising awareness & mobilising
Making the voice of the invisible heard to raise public awareness of the situation of isolated older people.
Giving a voice to those who are not heard
As witnesses to the situations experienced by the older people we support, we make the voice of the most vulnerable heard. Raising awareness means opening eyes, sounding the alarm and calling on people to act, so that society does not forget its elders.
We mobilise citizens, volunteers and partners around a shared cause: the dignity and inclusion of older people.
Our advocacy actions:
- Opening eyes and informing the general public
- Alerting to situations of isolation and hardship
- Bearing witness to the reality lived by elders
- Calling on and mobilising people around the cause
Why we refuse to stay silent
The isolation of older people is largely invisible. It happens behind closed doors, without noise or headlines. Naming it out loud is the first step to changing it.
Our society too often treats ageing as something to hide away. Yet the elders around us carry the memory of our neighbourhoods, our families and our history. When they disappear from view, we all lose something — and the most fragile pay the price in silence.
Because our volunteers are present in homes every week, we see the reality first-hand. That gives us both the duty and the legitimacy to describe it honestly: to families, to neighbours, to local partners and to anyone who can help turn concern into action.
What our awareness work looks like
Awareness is not a single campaign — it is a steady, year-round effort to keep older people on the public agenda.
Working with the neighbourhood
We talk with shopkeepers, pharmacists, building caretakers and neighbours — the everyday eyes who can spot an elder slipping into isolation.
Mobilising partners
We bring together local authorities, associations and companies around concrete commitments for older people in the Reims area.
Three things you can do today
Awareness only works when it spreads. You do not need to be an expert — just willing.
- Knock on a doorCheck on an older neighbour. A two-minute hello can break a week of silence.
- Share what you learnTalk about elderly isolation with family and friends, and share our pages so the subject stays visible.
- Tell us what you seeIf someone near you seems isolated or at risk, contact us — together we can work out how to help.